jilionline| Miumiu3250 yuan card issuance is out of stock, and the shortage may be part of brand marketing.

The near futureJilionlineThe Miu Miu brand has become the focus of heated discussion due to the launch of a series of high-priced items. From 3250 yuan hairpin to 4750 yuan glasses ropeJilionline, and then to 4Jilionline220,000 yuan of sequined underwear, the price of these goods is not only shocking, their practicality is also questioned by netizens. In spite of this, a number of hairpins on Miu Miu Tmall's flagship store have been shown to be "out of stock", and some items "have not received replenishment information yet".

Miu Miu, a subsidiary of Prada Group, has attracted many young consumers with its unique design style since it was founded in 1993. Through limited supply and high price strategy, the brand successfully creates a sense of scarcity and uniqueness, attracting consumers looking for personalized products.

In addition, Miu Miu's sequined underwear has attracted much attention because of the blessing of a number of female stars, such as Yang Mi, Zhao Jinmai, Dong Jie and so on, of which Zhao Jinmai is the brand ambassador. Star effect significantly increases the exposure and attractiveness of Miu Miu.

Miu Miu's market positioning is accurate, its design style is bold, and it constantly tries to establish close ties with young consumers through cooperation with Yang Chao and the launch of original emojis. In the luxury market, brand effect, design sense and uniqueness become the key factors to attract customers, not just the price.

The unique consumer psychology of the luxury market is reflected in Miu Miu's marketing strategy. Through the high price strategy and out-of-stock phenomenon, the brand has strengthened its position in the hearts of consumers. For consumers, the value of brand stories, design ideas and personalized experiences far exceeds the price itself.

To sum up, although the phenomenon of high-priced goods and shortage of Miu Miu has aroused heated discussion among netizens, it also shows a consumption trend in the luxury market. Through accurate market positioning and innovative marketing means, the brand has successfully attracted the attention of the target consumer groups, but also triggered the public to think deeply about the psychology of luxury consumption.